How to Get Verified Customer Reviews on Amazon

Amazon has traditionally permitted customers to give reviews on any product they may not have necessarily purchased through Amazon, but Verified Purchase badges are only given to reviews that were purchased through the Amazon platform. Since there are no restrictions on writing product reviews, consumers tend to trust Verified Reviews more than unverified reviews.

Reviews play a role in how the Amazon algorithm calculates product rankings and displays product listings to consumers. Verified Reviews and helpful votes are said to weigh more in the algorithm. In other words, Verified Reviews increase the average rating score, which helps boost exposure and sales for sellers. As it is not the sheer volume of the reviews that matter to Amazon and consumers alike, sellers should aim to get Verified Reviews as much as possible.

How do you get Verified Reviews? 

Verified Reviews are gained through actual purchase. Other than selling quality products and creating detailed product pages with attractive product description, you can generate verified product reviews by becoming a Vendor and join the Vine Program or partake in the Early Reviewers Program. In addition to those Amazon programs, sellers can also try to increase orders by running PPCs and offering discounts and promotions, as long as they’re not offered in exchange for reviews.

After you get your sales velocity going, follow up with stellar consumer service to show that you care about your customers so buyers are more likely to leave product reviews. Therefore, the best way to get legitimate reviews is through an automated feedback request tool that integrates with Amazon and sends follow-up email campaigns to customers asking them to rate or review your product a few days after the product is received.

Some Tips on How to Increase Reply Rate to your Feedback/Review Requests 

Follow up emails often get lost in the sea of emails and may create annoyance if there are too many for the same order. Here are some quick tips on how to increase the response rate.

Customize your content

Focus your message on consumer pleasure rather than directly demanding reviews. Ask whether your products meet customer expectations, and if not, what can you do to help improve their experiences. Optimize the email content by joining a personal touch with graphics, themes, templates, and variables. The more personalized and enticing the content is, the higher the open rate. And if your consumers are happy with your product or consumer service, they’re more likely to leave organic reviews.

Timing of emails

Timing is everything. It’s a great idea to send your email several days after delivery confirmation so that customers still have a fresh memory about the order. One thing to keep in mind, though, is whether your consumers want time to fully use the product to see the effect. If so, make sure to send your email so they’ve had time to experience the product.

The number of emails to send

Amazon automatically sends out feedback and product review requests for orders. While those are great, with 3rd party software, you’re capable to customize the message content for your readers. But it is necessary to be accurate with the number of emails you send on top of what Amazon automatically sends out because you want to get a response without annoying your customers. And please note that do not send more than automatic emails for amazon sellers.

Dump A/B testing for AI-Powered solution

Not everything works for everyone. Use A/B testing to examine and discover how to get the best reply rate by executing various factors that may impact the success rate, such as different messages, the timing of requests, as well as the number of emails to send.

However, AI is now providing an efficient alternative to A/B testing that enables these different variations to self optimize. Feedback software driven by artificial intelligence can analyze the best email subject and the best time to send each email campaign to each email recipient. With AI-Powered email automation, you are no longer required to conduct multiple A/B tests to compare the email open rate of different email subject lines and delivery time to achieve the best result.

Read More: https://www.sellerlion.com/best-feedback-and-review-tools-for-amazon-sellers